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  <url>
    <loc>https://www.jazzfeldy.com/disney</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574244232536-3SAA2QVTEE1TY7RRC1OG/di01.png</image:loc>
      <image:title>Disney</image:title>
      <image:caption>During my time at Disney, I set the UX and design strategy across their products and experiences for the Australian and New Zealand (ANZ) market. This included a re-platforming and redesign of the ANZ online store (Shop My Disney), as well as large scale campaigns for new release movies, mobile apps, websites, and immersive and interactive activations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574244232536-3SAA2QVTEE1TY7RRC1OG/di01.png</image:loc>
      <image:title>Disney</image:title>
      <image:caption>During my time at Disney, I set the UX and design strategy across their products and experiences for the Australian and New Zealand (ANZ) market. This included a re-platforming and redesign of the ANZ online store (Shop My Disney), as well as large scale campaigns for new release movies, mobile apps, websites, and immersive and interactive activations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574240949789-K45R6AVKSENIH0MWYA2T/di04.png</image:loc>
      <image:title>Disney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574240137158-LWWY9IRFMMTQYG1OYHSB/di02.png</image:loc>
      <image:title>Disney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574240122036-6YRPF4GJ6K1VNTJSRN9V/di03.png</image:loc>
      <image:title>Disney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574239055095-M0D872ATUV5LJJMQAIR3/sw01.png</image:loc>
      <image:title>Disney</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574239055558-24NZC5YZOTBINX9P8ZGP/sw02.png</image:loc>
      <image:title>Disney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574240163646-M8V7VVKVRVM1LI8RW57R/mv01.png</image:loc>
      <image:title>Disney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574240112103-MWTRJXYVK5X4JFAHUKB0/mv02.png</image:loc>
      <image:title>Disney</image:title>
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  </url>
  <url>
    <loc>https://www.jazzfeldy.com/qantas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574243457584-PRQ4IEDU938RAHDR8CW9/qh01.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>Qantas has grown to be Australia's largest domestic and international airline. Eight years ago, they expanded into the online travel accommodation space, including hotels and holiday packages. In my current role, I work across these digital products for Qantas and it’s budget airline Jetstar. We create seamless and integrated booking and travel experiences for our customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574243457584-PRQ4IEDU938RAHDR8CW9/qh01.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>Qantas has grown to be Australia's largest domestic and international airline. Eight years ago, they expanded into the online travel accommodation space, including hotels and holiday packages. In my current role, I work across these digital products for Qantas and it’s budget airline Jetstar. We create seamless and integrated booking and travel experiences for our customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574234054920-DXKS86M4GRFUYPR28RQ5/qhhero.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>Oversee the customer experience for Qantas and Jetstar accommodation products and their integration into the wider brand ecosystems and platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574229552761-6RZM0CVW6UXCU8OAW9XI/qh02.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>Our approach is customer-led, always ensuring our users are front of mind in everything we do. I’ve worked with my team to refine our discovery and design process - having a clear understanding of the challenges and needs upfront, defining an approach, sketching out ideas to test, validating them (sometimes throwing them away!), and turning those ideas into enjoyable and intuitive interfaces for our customers to interact with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574230180471-2ACKI7KTCY1MPU26IVEL/qh03.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>I lead user research practices across our product teams. We do everything from sketch-shops to prototyping (low / high fidelity), user interviews, surveys, co-designing with customers and stakeholders, and deep diving into analytics and data to better understand our customers and their needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574231685835-Z4WKC1BWHL61WRU6PW6U/qh04.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>We work in cross-functional product teams that include product managers, tech leads, engineers, marketing, digital analysts and other stakeholders. We are always collaborative and encourage early feedback on our ideas and designs with the team to understand their suitability (feasibility, viability, desirability) before we go too far. We share our ideas and designs with the product team through pin-up sessions, Abstract and regular chats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574232343872-9P7AGXGP5STH62R4ES6N/qh05.png</image:loc>
      <image:title>Qantas</image:title>
      <image:caption>I enjoy working with my design team to build a productive and collaborative environment where we can learn and grow. We meet regularly as a team and one on one to share ideas, give feedback, do brown bag learning sessions and eat!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/milk-records</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574234919637-SPM3G3BC5FCWNULVO2YE/mr01.png</image:loc>
      <image:title>Milk! Records</image:title>
      <image:caption>Over the years I’ve worked with bands on gig posters and websites. This was a fun, quick little site I put together for Courtney Barnett’s record label Milk! Records. The site features the label’s roster, info about the artists and their upcoming gigs, and links to the Milk! store to buy music and merch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574234919637-SPM3G3BC5FCWNULVO2YE/mr01.png</image:loc>
      <image:title>Milk! Records</image:title>
      <image:caption>Over the years I’ve worked with bands on gig posters and websites. This was a fun, quick little site I put together for Courtney Barnett’s record label Milk! Records. The site features the label’s roster, info about the artists and their upcoming gigs, and links to the Milk! store to buy music and merch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575087317115-LCZVUV771IE3CUMDM39E/mr03.png</image:loc>
      <image:title>Milk! Records</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575087314689-H6D590NUV776PLTE0QIO/mr02.png</image:loc>
      <image:title>Milk! Records</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/ahm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575087825300-JAYBWLUCBW3HE2BG5MVR/th-ahm.png</image:loc>
      <image:title>ahm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d7614844593a56ccb934e59/5de1df1e5043fe7ceb19459a/5de1df3b36172f0b2fa22954/1575083835368/</image:loc>
      <image:title>ahm</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575083837190-ONM1LW9D468QY2884C95/ahm01.png</image:loc>
      <image:title>ahm</image:title>
      <image:caption>ahm is straightforward private health insurance, backed by one of Australia’s largest health insurers, Medibank. They take a fresh approach to health insurance and cut out the complexity. I worked in a small product team within Medibank to reimagine and reinvent the existing ahm brand into an online-only, budget health insurance offering. We had a tight time frame (approximately four months) to get an MVP online, including a full self service capabilities and checkout flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575086716026-HLO1M38XIOAHSHQHSAAP/ahm03.png</image:loc>
      <image:title>ahm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575084910605-N123BUSZICS4IAC41HN4/ahm02.png</image:loc>
      <image:title>ahm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575086981997-AE3YCBSBO8AIHOBXOIDU/ahm04.png</image:loc>
      <image:title>ahm</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/star-wars</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575087922298-TTZU1AL0UBUV4M1SSZ9S/sw01.png</image:loc>
      <image:title>Star Wars</image:title>
      <image:caption>During my time at Disney, I worked closely with global product team to develop Star Wars digital experiences and content for ANZ users. This included everything from large scale campaigns for new release movies to mobile apps, websites, and immersive &amp; interactive activations. Our team was insights led (using Google Analytics and Omniture), and frequently ran A/B tests on features, content, and campaigns to measure, iterate and improve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575087922298-TTZU1AL0UBUV4M1SSZ9S/sw01.png</image:loc>
      <image:title>Star Wars</image:title>
      <image:caption>During my time at Disney, I worked closely with global product team to develop Star Wars digital experiences and content for ANZ users. This included everything from large scale campaigns for new release movies to mobile apps, websites, and immersive &amp; interactive activations. Our team was insights led (using Google Analytics and Omniture), and frequently ran A/B tests on features, content, and campaigns to measure, iterate and improve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575087920502-UQW5CTUIF14DAPQIZL1Y/sw02.png</image:loc>
      <image:title>Star Wars</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575088504012-CKO2ZCJE6WDW5HZKA0L5/sw03.png</image:loc>
      <image:title>Star Wars</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/illustration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574243724838-IZTZ2HNXNLAO5WUU4ZHL/pip_1.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574242505643-E46JCU0I0ZGGIO3TY6MX/sonido-04.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574242545633-H0GRFRL8J91FTAH84EMS/pip_1.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Over the years I’ve designed band posters, branding, created illustrations for publications such as Broadsheet, made zines with friends and more. I’ve been lucky enough to illustrate posters for some of my favourite artists including Beastie Boys, The Flaming Lips and The Yeah Yeah Yeahs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574243265357-KNW74RYQMNWB5BZG94R9/br.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574242845199-BQNZNA4GPINF09AJAHXB/beastiesref.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575078839583-BEF5A2K58SHL3YLD47UZ/sonido-2.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1575078839920-1X5W6PW4907VT43UR5PB/sonido-1.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/instapuzzle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574227370077-68OHIN0MB7NCB0Z1D6AU/iphero.png</image:loc>
      <image:title>Instapuzzle</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574227370077-68OHIN0MB7NCB0Z1D6AU/iphero.png</image:loc>
      <image:title>Instapuzzle</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574226326576-UR1GKW9LRZHAVBLP7RA5/ip01.png</image:loc>
      <image:title>Instapuzzle</image:title>
      <image:caption>Instapuzzle jumbles up your Instagram photos into a sliding puzzle for you to solve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574226406041-ONWJMZCDMXNKZILOV5GE/ip02.png</image:loc>
      <image:title>Instapuzzle</image:title>
      <image:caption>Play puzzles using your photos, your friends’ photos, photos you’ve liked or from a curated weekly feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574226430040-5UI7CIG3QZUL2YC8UIHK/ip03.png</image:loc>
      <image:title>Instapuzzle</image:title>
      <image:caption>Switch it up by changing the difficulty, and use hints if you get stuck. Keep track of your high scores and game stats.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/cricket-victoria</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574243688088-EC3C68LC0CCM31JK7MDQ/waterboy-04.gif</image:loc>
      <image:title>Cricket Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574241543869-6AXEVE3QW8C167F8ZC0O/waterboy-01.png</image:loc>
      <image:title>Cricket Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574241545278-AFVITPA7Z7HHTVSPSQ6X/waterboy-04.gif</image:loc>
      <image:title>Cricket Victoria</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574242029243-VIPJELQKLALLNH9HFR14/br03.png</image:loc>
      <image:title>Cricket Victoria</image:title>
      <image:caption>‘Water Boy’ was an iOS game developed for Cricket Victoria and the Victorian Bushrangers, to promote the team and the upcoming domestic cricket season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574242028011-WSDXZY34D74NXZCXD39K/br01.png</image:loc>
      <image:title>Cricket Victoria</image:title>
      <image:caption>The aim of the game is to keep your fellow team mates hydrated while they play cricket, by bowling them water bottles when they get thirsty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574242026387-72P4USWE1TSI7EF54Z2K/br02.png</image:loc>
      <image:title>Cricket Victoria</image:title>
      <image:caption>The game featured current players with varying abilities, unlockable characters, score sharing on Facebook and Twitter and was integrated with the Apple Game Centre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574241546093-PBDA7S8NARG7GR7C5ZOD/waterboy-05.gif</image:loc>
      <image:title>Cricket Victoria</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1709086777199-P9YPGG2PL72FZ3WZ8G91/qh01.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1709086776556-0WFI7N9G63AMI2AR847Z/qh02.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1709086779147-LTMMURHE3L16L9QSJCBL/qh03.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1709086845386-8WNS5SIB6G9Y9PO30E9U/ahm01.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1709086892558-D0J9RZCUFSJWCJQIXPDT/di01.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1709086915463-Y17FI8J2MQHGES2JO4NF/sw02.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7614844593a56ccb934e59/1574224027243-BU7RQZWZMLHOR85A7H2W/Jazz%2BFeldy-4765.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jazzfeldy.com/home-motto</loc>
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